{"product_id":"entrepreneurship-the-practice-and-mindset","title":"Entrepreneurship: The Practice and Mindset","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Neck, Heidi M.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Sage Publications\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e 2\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 536\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Entrepreneurship: The Practice and Mindset by Heidi M. Neck, Christopher P. Neck, and Emma L. Murray catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them crucial life skills.\u003cbr\u003e\n\u003cbr\u003e\nThe Second Edition includes a new chapter on customer development, 15 new case studies, 16 new Mindshift Activities and 16 new Entrepreneurship in Action profiles, as well as expanded coverage of prototyping, incubators, accelerators, building teams, and marketing trends.\u003cbr\u003e\n\u003cbr\u003e\nAlso available as a digital option (courseware). Learn more about Entrepreneurship: The Practice and Mindset, Second Edition - Vantage Digital Option.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9781544354620\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 31-12-2019\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 10.8 x 8.5 x 0.7 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e Paperback\u003c\/p\u003e","brand":"Sage Publications","offers":[{"title":"Default Title","offer_id":42074895417453,"sku":"https:\/\/www.amazon.com\/dp\/1544354622","price":173.65,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0549\/5563\/8893\/files\/81h4JF2SKlL.jpg?v=1740203661","url":"https:\/\/zomdo.com\/products\/entrepreneurship-the-practice-and-mindset","provider":"Zomdo Marketplace | Zomdo.com","version":"1.0","type":"link"}